But before any of that, I was the kid in the catering kitchen. My family opened a deli and catering business on Long Island in 1965, and while my classmates were at summer camp, I was peeling mountains of onions, running errands, and learning what it actually means to serve people well. We catered to Broadway personalities, to loyal neighborhood regulars, and to a community that trusted us to show up right, every single time.

 

That spirit of service never left me — it just evolved. After a Masters in Business, a move to the Delaware Valley, and a few years of quietly longing to get back to hospitality, BSpoke Beverage Concepts was born.

 

The idea was simple: bring the kind of thoughtful, crafted, experience-first service that used to be reserved for the best venues — and put it on wheels. A hand-built trike. A rustic tap wall. A frozen cocktail bar named after your occasion. All of it, yours, wherever your celebration happens to be.